Tag Archives: generations

Refining Our Approach

Living in a community with a variety of interests and backgrounds can render the task of influencing this mosaic of an audience as a challenge. For example, even during my relatively short time as a professor, we have had more than one update on generational characteristics. Communicators are familiar with methods for reaching…

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One Thing the Church Needs to Know about Millennials (and Every Other Generation)

My inbox is cluttered with newsletters from church growth gurus and other religious websites attempting to inform me on millennials. Numbers seem to be the main concern of these articles: “7 Things Millennials Wish the Church Would Do,” “10 Ways Your Church Can Reach Millennials,” “5 Reasons Millennials Hate Your Church,” etc. and…

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